11 Proven Strategies for Starting a Successful New Website Project: Actionable Tips for Maximum Impact
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by Adventure Websites
Updated: September 20, 2023
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Preparing before you start building a new website can save you time, effort, and help ensure a smoother development process. Here are some actionable tips and strategies to consider:

Define Your Goals

Clearly outline the purpose of your website. Are you creating an e-commerce platform, a portfolio, a blog, or something else? Understanding your goals will shape your design, content, and functionality choices.

Understand Your Budget & Requirements

Your website will be created and launched much faster if you provide a well throughout website design brief. You might not want to hear this but there is a lot for you to do (after all, you’re the expert of your business) and a lot to provide to the web designer in order to get the result you want.

Yes, of course, we are here to help and ask you all the right questions: information about you and your business, your objectives, if you have logo and branding, what’s your target audience, the websites you like the look of or benchmark as in examples of your key competitors and the sites that appeal to you.

One of the practical questions are technical requirements, budget and deadline. It’s always very useful to know what are your plans for the future, whether you plan to add any SEO.

The more organised and prepared you are, the faster we will be able to create exactly what you like.

Audience Research

Identify your target audience. What are their needs, preferences, and behaviours? Tailor your design and content to cater to their interests.

Competitor Analysis

Research similar websites to identify trends, user expectations, and areas for improvement. This can give you insights into what works and what doesn’t in your niche.

Content Strategy

Plan your content structure and create a content hierarchy. Decide what type of content (text, images, videos) you’ll need for each page and how it should be organized.

Domain Name & Company Name

Research if your desired company name is available by using “Company name availability checker” on the Companies House website at gov.uk website and research to see if your perfect domain is available to register at GoDaddy.com

Before you register your company name and domain name it’s always good to search google and bing search engines to see what kind of websites show up top of your search just so you can see what the chances of your domain name have of appearing top in the search. Try to choose something unique or that you feel like you will be an expert on so that you have the ability to provide great value content for your reader. That way when it comes to Search Engine Optimisation (SEO) you will start to have a chance for ranking for your chosen keywords as long as they’re not too competitive.

Useful tools for understanding more about SEO can be found on these websites here: –

• https://moz.com/
• https://ahrefs.com/
• https://kwfinder.com/
• https://www.semrush.com/
• https://answerthepublic.com/
• https://lsigraph.com/
• https://backlinko.com/keyword-research-tools

Understand the basics of SEO

Plan your website’s search engine optimization (SEO) strategy from the beginning. Use appropriate keywords, optimize images, and structure your content for search engines.

Branding and Visual Identity

Design a consistent visual identity for your website. Choose a color scheme, typography, and logo that align with your brand.

Content Creation Plan

Create a content calendar to ensure a consistent flow of new content after the website is live. This could include blog posts, product updates, or any other relevant information.

Call to Actions (CTAs)

Determine what actions you want visitors to take on your website, such as signing up for a newsletter, making a purchase, or contacting you. Design clear and compelling CTAs.

Launch and Promotion Plan

Plan how you’ll announce your website’s launch. Use social media, email marketing, and other channels to promote your new site to your target audience.

Remember, investing time in planning and strategizing before you start building can lead to a more successful and effective website in the long run.

As well as all of the above a web design and development studio will prepare wireframes and designs before actually developing the website to ensure the correct requirements are being delivered.

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First published on: August 18, 2023
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