Twin Pillars of a Business Website: Attracting the Right Eyes and Keeping Them Engaged
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by Adventure Websites
Updated: December 30, 2023
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The two most important parts to your business having a website are getting the right people to see it and then keeping their attention on it.

Achieving these 2 key things will help your business because it means the right people will be taking the required action to gain the perceived value you are offering them, no matter what it is.

However, to get to the stage of having the right people taking the right action on your website will require many steps to get there.

These steps will involve things including the design, functionality and content creation of the website to the messaging, marketing, promotion and search engine optimisation of the website as well as all other aspects that come with the responsibility of having a well functioning website.

It does all require thought.

And…

This all takes time, effort and skill to reach the desired outcome.

There are no shortcuts and you don’t get something for nothing but luckily it is all possible.

Because…

Whatever ideas and goals you may have for your business, as long as you think about them and take action to achieve the desired outcome. It will become a reality.

You may be asking how can I achieve the desired result when I don’t know how to build a website or even have the time to learn the required skills to do it to a professional standard, let alone get traffic and potential leads, clients, investors, audience members etc… to interact and take action on the website.

Learning from the experts when building your business website.

Don’t worry… we’ll tell you how it can be done but before we do that, here are a few key concepts from some of the greatest minds of the last 100 years or so…

Many of you have probably heard of or invested time in learning from some of these people, books and videos and understand a lot about how to implement certain philosophies into projects you’re working on so I won’t try to teach any of the concepts because I won’t do it justice compared to the original authors, but do take a look if you are interested.

Once you’ve truly understood these concepts the following information will make complete sense.

Business Strategists

As a business strategist, Jonathan Stark is renowned for his emphasis on value pricing. He encourages businesses to focus on delivering high value and charging based on that value rather than hourly rates, fostering long-term client relationships.
Blair Enns is a business consultant known for his book “The Win Without Pitching Manifesto.” Enns advocates for a strategic approach in selling creative services, urging professionals to position themselves as experts and resist the traditional pitch process.

Copywriter

A copywriter known for his expertise in persuasive writing, Dan Koe emphasizes the importance of storytelling in marketing. His work underscores the power of connecting emotionally with the audience through compelling narratives.

Design & Branding

Founder of The Futur, Chris Do emphasizes the fusion of design and business. His insights on branding and design thinking underscore the importance of a holistic approach, where creativity aligns seamlessly with strategic business goals.
A partner at Chermayeff & Geismar & Haviv, Sagi Haviv is a branding expert. His work highlights the significance of creating timeless and memorable visual identities that communicate the essence of a brand.
Will Paterson, a designer, shares valuable insights into logo design and branding on his platform. He stresses the importance of simplicity and versatility in creating effective logos.
Rachel Hurry, a designer, specializes in creating visually stunning and user-friendly websites. Her work underscores the importance of user experience and the visual appeal in web design.
Ran Segall, a designer and entrepreneur, shares his experiences in building a design business. His insights focus on the intersection of creativity and entrepreneurship.
Matt Brunton is a designer known for his focus on brand strategy and identity design. His work highlights the impact of cohesive branding in creating a strong and memorable visual presence.

UX/UI Designers

Mizko is a UX/UI designer emphasizing simplicity and functionality in design. His work showcases the importance of user-centered design and creating seamless, intuitive experiences.
As a UX/UI designer, Brett Williams advocates for user-centric design principles. His insights highlight the significance of understanding and meeting the needs of the end-user.

Website Strategists

Wes McDowell is a website strategist who emphasizes the importance of user-focused design and strategic content. His insights guide businesses in creating websites that effectively convert visitors into customers.
Aaron, known as The Website Architect, provides strategic guidance on building effective websites. His focus is on creating websites that align with business objectives and provide a seamless user experience.

Website and Application Developers

Zac Gordon, a WordPress educator and developer, shares valuable insights into web development. His work emphasizes the importance of continuous learning and staying updated with the latest technologies.
Simon Høiberg, a developer, focuses on creating immersive digital experiences. His work underscores the importance of innovative and user-friendly applications.
Josh W Comeau, a developer and educator, advocates for accessible and performant web development. His insights help developers create websites that are both functional and user-friendly.
Kent C Dodds, a JavaScript expert, shares insights on web development and testing. His work emphasizes the significance of writing clean and maintainable code.

WordPress Designers & Developers

Paul C, a WordPress designer, shares practical tips and tutorials for WordPress users. His work is dedicated to helping individuals and businesses maximize the potential of the WordPress platform.
Rino de Boer, a WordPress developer, provides insights into creating effective and visually appealing websites using WordPress. His work focuses on the customization capabilities of the platform.
Darrel Wilson, a WordPress educator, shares tutorials on website development using WordPress. His work is geared towards empowering individuals to build their online presence.
Osamu Wakabayashi, a WordPress expert, focuses on the intersection of design and functionality. His work emphasizes the importance of a well-designed and technically sound WordPress website.
Alex, known as WP Eagle, shares insights into WordPress and affiliate marketing. His work guides individuals in creating profitable online ventures using the WordPress platform.

Marketing Strategists

A renowned marketing strategist and author, Seth Godin emphasizes the importance of building a tribe and creating remarkable products. His work inspires businesses to stand out in a crowded market through innovation and authenticity.

SEO and Marketing Strategists

Brian Dean, an SEO expert, provides actionable insights into search engine optimization. His work focuses on proven strategies for improving website visibility and driving organic traffic.
Matt Diggity, a marketing strategist, shares expertise in SEO and affiliate marketing. His work highlights the importance of data-driven decision-making in digital marketing.
Payton Clark Smith, a marketing strategist, focuses on content marketing and brand strategy. His work underscores the significance of storytelling and authenticity in building a strong online presence.
Neil Patel, a digital marketing expert, provides comprehensive insights into various aspects of online marketing. His work covers topics ranging from SEO to content marketing, guiding businesses to succeed in the digital landscape.
Spencer Mecham, an affiliate marketing expert, shares strategies for building profitable online businesses. His work emphasizes the importance of creating value and building sustainable income streams.
Kyle Roof, an SEO expert, focuses on on-page SEO and content optimization. His work provides practical tips for businesses to enhance their online visibility.

Photography & Videography

Peter Mckinnon, a photographer and YouTuber, shares insights into photography and videography. His work inspires creativity and highlights the importance of storytelling through visuals.
Jesse Driftwood, a filmmaker, provides engaging content on storytelling through video. His work emphasizes the power of visual storytelling in connecting with audiences.
Daniel Schiffer, a filmmaker and content creator, shares his expertise in cinematic video production. His work showcases the artistry and creativity involved in videography.
Andrew Kramer, the founder of Video Copilot, is a pioneer in motion graphics and visual effects. His work revolutionizes the field of videography, providing tools and tutorials for aspiring filmmakers.

Graphic Designers

Aaron Nace, the founder of Phlearn, is a graphic designer and educator. His work focuses on teaching graphic design skills and creative techniques, emphasizing the importance of continuous learning.

YouTube Strategist

Nate Black, a YouTube strategist, provides insights into growing a YouTube channel. His work guides content creators in optimizing their videos and building a successful online presence.

Authors and Useful Concepts

Morgan Housel, author of “The Psychology of Money,” provides valuable insights into the psychological aspects of financial decision-making. His work explores the behavioural aspects that influence financial success.

Earl Nightingale

Earl Nightingale, author of “The Strangest Secret,” focuses on the power of mindset and positive thinking. His work emphasizes the importance of aligning thoughts with goals for success.

Bob Proctor

Bob Proctor, author of “You Were Born Rich,” explores the connection between mindset and wealth. His work encourages individuals to tap into their potential for abundance.

Napoleon Hill

Napoleon Hill, author of “Think and Grow Rich,” outlines principles for success and wealth creation. His work highlights the significance of mindset and persistence in achieving financial goals.
Tim Ferriss, author of “The 4-Hour Workweek,” advocates for lifestyle design and efficiency. His work inspires individuals to optimize their time and create a life aligned with their goals.
James Clear, author of “Atomic Habits,” explores the power of habits in personal and professional success. His work provides actionable strategies for building positive habits and breaking bad ones.

Stephen Covey

Stephen Covey, author of “The 7 Habits of Highly Effective People,” outlines principles for personal and professional effectiveness. His work emphasizes the importance of proactive and strategic behavior.
Chris Voss, author of “Never Split the Difference,” shares negotiation strategies based on his experience as an FBI hostage negotiator. His work provides valuable insights into effective communication and negotiation.
Malcolm Gladwell, author of “The Tipping Point,” explores the factors that contribute to the rapid spread of ideas and trends. His work offers insights into creating impactful and influential content.

Notable Business Entrepreneurs

Gary Vaynerchuk, a serial entrepreneur and social media expert, emphasizes the importance of hustle, authenticity, and social media in building personal and business brands.
Steven Bartlett, the founder of Social Chain, shares insights into entrepreneurship and marketing. His work focuses on the ever-evolving landscape of social media and digital marketing.
James Sinclair, a serial entrepreneur, provides practical insights into business growth and leadership. His work addresses challenges faced by entrepreneurs and offers strategies for success.
Stuart Ross, a digital entrepreneur and co-founder of the Six Figure Mentors, provides guidance on building successful online businesses. His work emphasizes the importance of digital skills in the modern business landscape.

Expert Business Entrepreneurs

Jeff Bezos

Jeff Bezos, the founder of Amazon, revolutionized e-commerce and cloud computing. His focus on customer-centricity and innovation has been a driving force behind Amazon’s success.

Bill Gates

Bill Gates, co-founder of Microsoft, played a pivotal role in the personal computer revolution. His entrepreneurial journey underscores the importance of vision, adaptability, and philanthropy.

Mark Zuckerberg

Mark Zuckerberg, co-founder of Meta (formerly Facebook), reshaped social media and online communication. His entrepreneurial journey reflects the power of innovation and adaptation to changing technological landscapes.

Larry Page and Sergey Brin

Co-founders of Google, Larry Page, and Sergey Brin transformed online search and digital advertising. Their entrepreneurial success highlights the significance of disruptive ideas and scalability.

Richard Branson

Richard Branson, the founder of Virgin Group, is known for his adventurous spirit and diverse business ventures. His entrepreneurial approach emphasizes risk-taking, innovation, and brand-building.

Steve Jobs

Steve Jobs, co-founder of Apple, was a visionary entrepreneur who revolutionized the tech industry. His emphasis on design, innovation, and customer experience shaped Apple’s success.

Elon Musk

Elon Musk, the founder of SpaceX, Tesla, and X (formerly known as Twitter), is a tech entrepreneur and visionary. His relentless pursuit of ambitious goals and innovation has reshaped the automotive and aerospace industries.

Naval Ravikant

Naval Ravikant, the founder of AngelList, is an entrepreneur and investor. His insights on mindfulness, wealth creation, and happiness have inspired many in the startup and tech communities.

This diverse group of individuals encompasses a wide range of expertise and insights, providing valuable lessons for anyone aspiring to build a successful business and website.

The key thing to remember here is that all of the above people may be experts in their field or have a degree of the skills in each discipline but none of them can do everything to the highest of abilities because there is too much to know and do. 

Although its possible to do everything yourself, it is probably best to get people to help you. In regards to your website if you want to achieve your business goals, it is probably a good idea to assemble a team of people that can do individual aspects very well. For example, you may want an accountant for your accounts, a salesman for selling your business services, a cleaner for your office and a web designer or developer for your website design and development. That way you can concentrate on what you do best in your business which might include decision making and implementing ideas.

Especially considering that if you’re working on your business there will be many things that need doing and a very crucial thing that often gets neglected is a businesses website. If you want to keep attention on your website, you will need a good designer that can implement that design via development of the website. Then you will need to guide the right people to see the website via SEO and marketing.

Key Steps for building a successful business website.

First of all, it might seem counterintuitive and like working in reverse but in order to get people to the website you actually need to start at the beginning, before you even start work on the website.

The first step of a successful website requires analysing and understanding your business and its customers so that the best possible digital solution can follow.

This can be understood by looking at your business aims and objects and mission statement or working with professionals that do this all of the time to speed up the process.

Once this is done, key planning and a clear strategy in regards to what you want your users to do when they actually visit your website will need to be decided upon no matter how simple or complex the desired action and solution may be.

For example, you might be an entrepreneur in the space industry sector and require funding for a certain space technology project. Therefore, one of your key business aims might be to source funding from venture capitalists. To do this one of the sales processes might include a venture capitalist being directed by you to your portfolio of work or case studies on your website to learn more about your company’s abilities to do what you say you can do. If the website and business model seems viable and is done correctly this should build a level of trust and prompt an action to be taken on the website.

This could include subscribing to your mailing list for further informative updates which can help yield a long and prosperous relationship whilst keeping you in the front of their mind for possible investment opportunities.

Or

It could be as simple as downloading a pdf document with informative technical details of previous research or space projects worked on by the company.

Or

Contacting you via contact form, email address, phone number or social media account.

Or

Signing up to your website’s community dashboard.

Whatever it is it needs thinking about and putting into action.

But…

Do remember, if the website isn’t designed professionally with relevant content and clear engaging messaging, with user friendly call to actions it will all be to no avail.

The reason being that a badly designed website won’t keep a user’s attention and may even harm how they see your company.

Planning is key when building your business website.

That’s why planning is key.

Planning in design, planning in content, planning in development, planning in promotional strategy and planning in your overall business and website strategy and how they all work together to achieve the overall goal..

All of a website’s planning and strategic design and development efforts should always keep in mind the two most important factors in having a business website.

1. Getting the right people to see the website (correct target audience)

This step requires you to understand your business and its audience and have the website live and in existence on the Internet. This allows the marketing and promotional strategy to take effect which comes second to actually designing and developing the inaugural version of the website. It involves aspects such as content creation and email marketing, SEO and the driving of traffic via advertising strategies via social media and Google or Bing search engines.

2. Keeping their attention on the website (keeping the attention of your audience)

This step requires a deep understanding of website design and development and the psychology of how users interact with a website. The layout, colours, imagery and content of the website all need careful consideration during the design stage whilst ensuring the user experience and functionality of how everything works remains to a standard that provides absolute value to the user. It involves well written messaging and clear compelling content creation and appropriate imagery/videos or other media. As well this, well place call to actions and creative visual layout and design techniques need to be implemented so that the user remains immersed on the website.

Remembering a website isn’t built as an afterthought in one day will help you along your digital journey.

It’s built overtime with many key steps to ensure its overall success whilst being able to factor in the need to adapt to ever-changing business environments.

So…

Crafting a Successful Business Website: Essential Elements and Strategies.

Here’s what your website needs and how you do it.

In the ever-evolving digital landscape, a strong online presence is crucial for the success of any business. As professional web designers and development experts, we understand the importance of creating a website that not only captivates your audience but also aligns seamlessly with your business goals.

Understand Your Target Market and Audience.

Before delving into the web design process, take the time to thoroughly understand your business’s target market and audience. Identify their preferences, behaviour, and needs to ensure that every decision made during the website development aligns with the interests of your potential customers.

  • Conduct thorough market research to identify your target audience’s demographics, preferences, and online behaviour.
  • Utilise tools like Google Analytics, surveys, and social media insights to gather data.
  • Develop user personas that represent your ideal customers to guide design and content decisions.

Professional Branding.

Create a professional website branding that is consistent and aligns with your overall brand strategy. Develop clear brand guidelines encompassing colours, fonts, and visual elements to maintain a cohesive and recognizable brand identity across all platforms.

  • Hire a professional graphic designer to create a visually appealing logo that represents your brand.
  • Define a colour palette, typography, and visual elements that align with your brand identity.
  • Create brand guidelines document for consistency across all platforms.

Key Identifier Sections on Homepage.

Your homepage serves as the virtual storefront of your business. Design key identifier sections that quickly convey your value proposition, showcase your products or services, and provide easy navigation for visitors to explore further.

  • Design a clean and intuitive homepage layout with sections such as hero banner, featured services/products, about us, and a clear call-to-action.
  • Use high-quality images and compelling copy to capture attention.
  • Implement responsive design for optimal viewing on various devices.

Must-Have Pages.

Ensure your service-based business website includes six essential pages: Home, About Us, Services, Testimonials, Contact, and Blog/Resource. These pages create a well-rounded online presence and offer visitors a comprehensive understanding of your business.

  • Home: Introduce your business, highlight key offerings, and include a clear call-to-action.
  • About Us: Share your company’s story, mission, and values to build trust.
  • Services: Provide detailed information about your services, including pricing and unique selling points.
  • Testimonials: Feature client testimonials to build credibility.
  • Contact: Include a user-friendly contact form, location details, and multiple contact options.
  • Blog/Resource: Share industry insights, updates, and valuable content to position your business as an authority.

Clear and Consistent Messaging.

Craft clear and consistent messaging throughout your website. Implement user-friendly call-to-action buttons strategically placed to guide visitors through the desired actions, such as contacting you, making a purchase, or signing up for newsletters.

  • Craft concise and compelling copy that clearly communicates your value proposition.
  • Use consistent messaging across all pages, emphasising key benefits and addressing customer pain points.
  • Implement clear and strategic calls-to-action (CTAs) throughout the site.

Unique Service Offerings.

Showcase your services with a sense of scarcity and selectivity, creating a perceived value for your ideal clients. Highlight exclusivity and limited availability to drive interest and urgency among your target audience.

  • Highlight exclusive services or limited-time promotions on the homepage.
  • Use persuasive language to convey the value and benefits of choosing your services.
  • Consider offering special discounts or bonuses for early adopters.

Fundamental SEO Optimization.

Optimise all website pages with fundamental SEO titles and descriptions. Incorporate relevant keywords to enhance visibility on search engines, making it easier for potential customers to find your business online.

  • Research relevant keywords using tools like Google Keyword Planner.
  • Optimise page titles, meta descriptions, headers, and content with selected keywords.
  • Ensure mobile optimization for improved search engine rankings.

Analytics and Measurement Tools.

Set up Google Search Console and Analytics to measure website performance, user behaviour, and conversion tracking. Utilise the insights gained to make informed decisions regarding your digital strategy and continuously improve user experience.

  • Set up Google Analytics and Google Search Console accounts.
  • Define conversion goals within Google Analytics to track user actions.
  • Regularly review analytics data to make data-driven decisions.

Google Business Listing and Social Media Integration.

Strengthen your online presence by setting up a Google Business listing and relevant social media channels. Ensure seamless collaboration between your website and social media platforms to maximise exposure and engagement.

  • Claim and optimise your Google My Business listing with accurate business information.
  • Integrate social media sharing buttons on your website.
  • Share website content on social media platforms to drive traffic and engagement.

Professional Email Setup and Secure Hosting.

Establish a professional email setup using your domain name to build trust with clients. Invest in reliable and secure hosting services to ensure optimal website performance, speed, and security.

  • Choose a reliable email hosting provider that allows you to use your domain name.
  • Select a secure and reputable web hosting service that ensures fast load times and security.
  • Implement SSL certificates for secure data transmission.

Post-Launch Strategy.

Develop a post-launch strategy to prevent your website from becoming dormant. Regularly update content, engage with your audience through blog posts or newsletters, and stay current with industry trends to keep your website relevant and thriving for years to come.

  • Develop a content calendar for regular updates, blog posts, and promotions.
  • Engage with your audience through social media and respond promptly to inquiries.
  • Monitor website analytics and make continuous improvements based on user behaviour and feedback.
Building a successful business website requires a strategic approach that considers both the needs of your audience and the goals of your business. By incorporating these essential elements and following best practices, you can create a compelling online presence that not only attracts but also retains your target customers, as well as, positioning your brand for long-term success in the digital landscape.
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First published on: December 28, 2023
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