Search Engine Optimisation (SEO) is the process of improving your website to increase its visibility when people search for products or services related to your business in Google, Bing, Yahoo and other search engines.
The number one goal of a website is to be found on Google by your indented audience and for them to take the required action whether it be reading your latest blog post, buying a course, buying your service, buying your product or to create a feeling of trust and connection to you or your business. This is where SEO comes in. It’s all about optimising your website to help with Google ranking and to drive traffic to the website.
Rank higher in search engines and get more website traffic using a variety of SEO of techniques such as:
On-page SEO involves optimising individual web pages to help rank higher and increase traffic in search engines. On-page refers to both the content of the page and HTML source code of a page that can be optimised for ranking factors.
Off-page SEO refers to techniques that help your website to improve search engine results page position via things like link building, guest posting, newsletters, social networking, forum discussions, influencer outreach, and content marketing.
Important aspects of technical SEO include things such as website architecture, search engine crawling and indexing, page rendering, XML sitemaps, URL structure, and website speed due to things like excessive code, image optimisation and plugin density.
SEO Copywriting is the process of creating well written content that has high readability for the reader as well as for the search engine whereby Google can understand what the content is about. This process includes keyword research, text structure, expertly written, in-depth content and LSI keywords.
Infographics and infographic design are a way to present your content in a highly visual way to display a high amount of information in an easy to read/understand and pleasing way. Infographics are also more likely to be shared amongst readers which can increase website traffic.
Backlinks are links from one website (hopefully an authoritative website) that link to another website (hopefully yours) because they recognise your content to be of high value to their audience. Backlinks are a big ranking factor that help Google and other search engines understand that your content is the best which in turn helps increase organic traffic.
An SEO audit involves identifying problems or errors that can prevent your website from ranking on Google and other search engines. SEO audits include elements such as benchmarking, indexed urls, duplicate versions of site/content, HTTPS usage, mobile friendliness, check redirects, clean-up sitemaps, fix broken links, analysing search intent, auditing on-page SEO and understanding your page experience.
Content creation is the ultimate inbound marketing practice and includes examples such as written blogs (articles), podcasts, videos, graphics and content resources such as guides, ebooks and other useful downloads. Content creation has to be the number one strategy to improving your organic SEO because without valuable content your website won’t be worth visiting for potential users. It also keeps it looking lively and active.
Email marketing is a powerful marketing channel that if done correctly will help you reach a loyal audience every time you have something new to share with them. It’s a form of direct marketing (and digital marketing), that uses email to promote your business’s content, ideas, products or services.
Google Adwords is a paid advertising tool created by Google to help businesses reach online target markets through its search engine platform and partner sites. Google Adwords can help you reach a larger audience much quicker than if you had to spend time creating new well thought-out in depth content aimed at improving your organic SEO. However, it isn’t long lasting and can cost more in the long run but does have immediate effects.
Google Business Listing is a free profile business listing on Google to help increase your visibility across Google services. It allows you to provide details and photos of your business, including your location (displayed on google maps), services, and products.
It’s very important to have all of your social media accounts connected, consistent and in use to help reach audience on all platforms to help them see your message and business. A well thought-out, designed and curated social media network using platforms such as facebook, instagram, google, pinterest, linkedin, tiktok and others is a must.
Facebook Ads are a great way to reach a wider audience, generate new leads and convert more customers – Facebook ads are 100% worth it. A well run campaign can help increase sales and audience size in a way that only companies with million pound budgets could once do.
Keyword Research is the process of researching and selecting the most appropriate target keywords using many tools and techniques so you can create the opportunity to rank well in search engines for a specific topic.
Digital marketing (also known as online marketing) is the promotion of brands and businesses to connect with potential customers using the internet and other forms of digital communication.
Social media marketing is the promotion of brands and businesses on social media platforms to help connect with potential customers and audience using techniques such as ads group discussions and page content and branding.
Local SEO is a search engine optimisation (SEO) strategy that helps your business be more visible in local search results on Google. If you have a physical location or service that operates in a specific area you can use techniques to help improve traffic to your website locally. Things that can increase your Local SEO is creating a Google and Bing business listing, attract reviews from happy customers, optimising your website around local keywords etc…
Analytical tools such as Google Analytics, Search Console, Statcounter, Facebook Pixels, as well as many others are used to measure website traffic, bounce rates, demographics, search queries and how users interact with the website. These tools can help you understand how a user uses your website and how improvements can be made based on the results.
Affiliate marketing is the practice of promoting other companies products and services for some sort of commission or reward. The affiliates normally get paid when a customer buys a product or service that you have promoted and has been clicked on and a transaction has taken place. It’s also possible for you to set up an affiliate scheme through Commission Junction or Clickbank or Amazon Affiliates as well as 1000’s of other networks.
Video marketing is the process of educating and increasing the size of your audience, increasing engagement across digital and social media channels by using videos to promote and market your product or service.